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How to Fix PUR-Authentication Failure Microsoft Store Error
This issue appears both on Windows PCs and Xbox
3 min. read
Updated onOctober 30, 2024
updated onOctober 30, 2024
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Can’t buy or download apps from the Microsoft Store and get a PUR-Authentication Failure error message? This guide is for you.
We’ll tackle underlying causes such as faulty antivirus settings, region restrictions, cache problems, firewall settings, or user account settings. Let’s get right to it.
How can I fix the PUR-Authentication Failure error in Windows Store?
1. Change Your Region
2. Check your antivirus
Open your antivirus settings and change their configuration. If that doesn’t help, you might have to disable your antivirus temporarily.
Some users reported Kaspersky as the main issue, other antivirus tools can also cause this problem to appear, so even if you don’t have Kaspersky, try this solution.
If disabling it solves the problem, we recommendswitching to a better antivirus that won’t interfere with Microsoft Store.
3. Reset the Windows Store cache
4. Make a new user account
5. Check Windows Firewall
Some users report thatWindows Storerequires Windows Firewall to be running for this to work. If you’re using a third-party firewall, remember to turn off Windows Firewall after you’re done.
6. Check for Windows updates
7. Disable proxy settings
After doing that, your proxy will be disabled, and you should be able to purchase apps again.
8. Change advanced Internet Options
Many users reported that this solution worked for them, so we strongly recommend you try it out.
That is all; we hope these solutions helped you with the PUR-Authentication Failure problem. If you have any comments or questions, just reach for the comment section below.
More about the topics:Microsoft Store Fixes
Ivan Jenic
Windows Hardware Expert
Passionate about all elements related to Windows and combined with his innate curiosity, Ivan has delved deep into understanding this operating system, with a specialization in drivers and driver troubleshooting.
When he’s not tackling diverse driver-related problems, Ivan enjoys watching good movies and spending time hiking with his family and friends.
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Ivan Jenic
Windows Hardware Expert
Ivan has delved deep into understanding the Windows OS, with a specialization in drivers and driver troubleshooting.
