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This year’s Black Friday sales in the UK generated an estimated 16.5% year-on-year increase in transaction value, according to one source. Online retailers in particular offered significant discounts and invested heavily in marketing to attract buyers just like you. But now the hard work really begins. Businesses must manage theirenterprise resource planningand deliver the goods, and they’re turning to some exciting technologies to get your parcels to you.

Consumer dissatisfaction with seasonal shopping reaches 60%

Shoppers are becoming more demanding than ever with high standards and soaring expectations. Consumer dissatisfaction with the seasonal shopping experience has doubled to 60% in the last four years. Much of this comes down to shoppers’ ‘post-purchase’ experience – what happens after they have checked out.  So influential is this stage of the buyer journey that a third of consumers will never shop with the brand again if they have a bad delivery experience, according to the Pitney Bowes Online Shopping Study 2019.

Ryan Higginson is the Vice President at Pitney Bowes.

Delayed shipments, shipping costs and inaccurate tracking top consumers’ list of frustrations whenfleet managementgoes wrong. Almost nine out of ten consumers say they would make a complaint or take an action that could hurt a brand’s reputation and bottom line following a bad post-purchase experience.

But shipping is complex: selecting the right service, at the right cost, with the right carrier that can deliver against expectations isn’t easy. The sheer volume of parcels businesses are shipping adds to the pressure. The Pitney Bowes Parcel Shipping Index found 2760 parcels are shipped every second in 13 of the world’s major markets, and the total number shipped in these markets is forecast to reach 200 billion by 2025.

The technology ‘behind the scenes’ of your parcel’s journey

Increased use of disruptive technologies is set to help businesses make significant improvements to the post-purchase experience. When you buy a product from an online retailer, you take the product’s journey for granted. What you might not know is the innovative sending technology behind the scenes, which is making life easier for retailers and is giving you a better post-purchase experience.  These technologies are transforming sending in previously-unimaginable ways. Here’s a quick breakdown on how they might just be involved in getting your Black Friday shopping to you:

So, next time you open your door to the post worker or delivery driver as they deliver your package, think about the incredible technologies that help get it to you - sending technologies which will only become even more innovative and exciting in the future.

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Ryan Higginson is the Vice President at Pitney Bowes. He is a highly driven Global Business leader with over 20 years' experience delivering growth and P&L business objectives within a matrix and direct team environment. Ryan is an expert in the senior management of Telesales & Web sales channels across a global footprint.

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