Microsoft Promote IQ and Microsoft Bing for Commerce help retailers optimize sales
Microsoft’s two new services help marketers and retailers using artificial intelligence.
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What you need to know
Microsoft announced two new services to help companies optimize their sales and marketing efforts. Microsoft PromoteIQ integrates with Microsoft Advertising and delivers analytics to show brand insights. Microsoft Bing for Commerce uses artificial intelligence and can help businesses gain insights regarding searches on websites.Microsoft PromoteIQis available now, and Microsoft Bing for Commerce is currently available in preview. Microsoft shares more details about both services in anew blog post.
Microsoft PromoteIQ delivers end-to-end commerce marketing platform, according to Microsoft. It includes an analytics suite that helps brand managers identify sales lifts. It can also work with Microsoft Advertising. Microsoft states that “Microsoft PromoteIQ helps make it easy by delivering an end-to-end commerce marketing platform with enterprise-grade capabilities to manage and scale vendor-funded digital marketing — whether on-site or off-site.”
Microsoft Bing for Commerce uses AI to help businesses gain insights regarding product searches. It works alongside Bing Intelligence and Microsoft AI, which can gain insights for searches on company websites. Microsoft summarizes the new service in its blog post, “Microsoft Bing for Commerce is an intelligent search, personalization and product recommendation solution that helps gives retailers the power to meet today’s shopper expectations and grow revenue, thanks to more relevant and customized results that drive conversions.”
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Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He’s covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean’s journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.
