Philips' new OLED805 and OLED855 TVs will use AI power to pimp your picture

2020 range revealed

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Philips has revealed its first wave of newOLEDTVs for 2020 – and it’s going all-in on AI picture processing.

Announcing two new OLED models at its annual Amsterdam showcase, the TP Visionarmof the brand gave the Philips OLED855 and OLED805 televisions their debuts.

Essentially identical in terms of specs aside from the style of their respective stands (the 805 has a two-legged “chamfered stand” while the 855 has a central mount), both make use of the fourth generation of the P5 picture processing engine, which this year has been souped-up with artificial intelligence smarts.

Using similar principles to rival brands' AI engines, the new Philips TVs will be able to harness the power of neural networks and machine learning, analysing clips from a database of millions to intelligently tweak the look of whatever you’re watching on the fly.

Strong HDR support

You’ll be pleased to hear that Philips is continuing itsHDR-agnostic approach to high dynamic range formats, supporting all the major types including HDR10+ and Dolby Vision.

Three-sided Ambilight is onboard, as is Dolby Atmos signal processing – but don’t expect to get true overhead-sounding audio from the built-in 50 watt speaker system. Android remains theoperating systemof choice (in its 9.0 revision), while bothGoogleAssistant andAmazon’s Alexa voice assistants will be onboard.

Coming in 55-inch and 65-inch versions, the TVs will release in May, with pricing to be revealed. However, the flagship TV will remain thePhilips OLED+984with its integrated Bowers and Wilkins soundbar however, so expect pricing to be reflected accordingly. And, as ever, the TP Vision-arm of Philips doesn’t distribute these sets in North America, unfortunately.

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Gerald is Editor-in-Chief of iMore.com. Previously he was the Executive Editor for TechRadar, taking care of the site’s home cinema, gaming, smart home, entertainment and audio output. He loves gaming, but don’t expect him to play with you unless your console is hooked up to a 4K HDR screen and a 7.1 surround system. Before TechRadar, Gerald was Editor of Gizmodo UK. He is also the author of ‘Get Technology: Upgrade Your Future’, published by Aurum Press.

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